Brand Copywriter
A brand copywriter is a type of copywriter who specializes in creating written content for brands. They craft compelling and cohesive messaging for marketing materials such as websites, social media posts, advertisements, and email campaigns. Their goal is to communicate the brand's value proposition and voice to its target audience.
What they love about their jobs
Creative professionals talk about their favorite parts of their day.
“I realized that you really could make a career out of doing what you love”
“Taking complicated ideas and making them simple to understand. And making boring services intriguing.”
“I love that I can support myself with a craft I've loved my whole life.”
“I write, narrate and put out a podcast to inspire kids' imaginations.”
Where this is needed
Skills to thrive in this field
✨
Creativity
Come up with fresh and innovative ideas for messaging and campaigns
🔎
Attention to Detail
Have a keen eye for detail and be able to proofread and edit
🤝
Collaboration
Work well with a team, including designers, strategists, and other creatives
🏄
Adaptability
Write for a variety of formats and channels
✍️
Strong Writing Skills
Write clear, concise, and compelling copy that resonates
Commonly used tools
Google Docs
An online word processor for document composition creation and editing
Google Drive
Applications to store documents, working files and final creative files
Slack
A communication platform for teams that enables real-time messaging, file sharing, and collaboration
Notebook and Pen
In the case technology does not work, taking notes by hand
Zoom
A video conferencing platform that allows users to meet and collaborate remotely
