Brand Designer

A brand designer is responsible for creating the visual elements that make up a brand's identity. This includes designing logos, typography, color palettes, and other visual assets that represent the brand and communicate its values and message. Brand designers work closely with brand strategists and other creative professionals to ensure that all brand materials are cohesive and consistent. They may also be involved in developing style guides, creating marketing materials, and working on packaging design. A strong brand design can help a company stand out in the market and build a lasting relationship with its customers.

What they love about their jobs

Creative professionals talk about their favorite parts of their day.

“I love being able to solve clients’ problems with their current brand identity.”

Sarah Louise Kinsella

Brand Designer at Louise Agency

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“I love being able to create and challenge brands. Good design has a big impact on brands, businesses, and people.”

Sam Ryan

Brand Designer at Alpha Digital

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“I love illustrating and I get to do it at work everyday!”

Kenzie Mahoskey

Brand Designer at F5

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“Advertising is an outlet for my natural instinct to solve problems. I see the world through 'how could things could be better than they currently are?'.”

Tony Siminerio

Creative Director

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Where this is needed

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Fashion

Style is always evolving, and the industry doesn’t just need apparel and footwear designers. Magazine editors, writers, photoshoot producers, and many more roles are in demand.

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Beauty

Beauty and cosmetics live and breathe branding, and the industry needs creative leaders to make interesting, distinctive designs, campaigns and identities that connect with a wide range of customers.

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Social Media

The big social media companies employ thousands of creatives to build better experiences for users, strategize how to evolve their platforms, program better tools, and much more.

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Marketing

The key to marketing is clear and persuasive storytelling, and that means writing, design, digital experiences, photography and a lot more that goes into bringing a brand’s value to its customers convincingly.

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Food & Beverage

It’s more than making things taste good; there’s brand-building, packaging design and advertising of all kinds in this massive global industry.

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Health & Fitness

Health is a fast-growing and ever-evolving industry requiring creative minds to push the limit of digital experiences, apparel design, tech innovation, editorial planning and more.