Brand Strategist
A brand strategist is responsible for helping companies develop and maintain a consistent brand identity. This includes conducting market research to understand the target audience and the competitive landscape, creating brand guidelines, developing brand messaging and positioning, and working with creative teams to ensure that all marketing materials align with the brand's identity. They play a crucial role in shaping the perception of a company in the market and helping it to stand out from the competition. They work closely with teams across the organization to ensure that the brand's values and message are consistently communicated.
What they love about their jobs
Creative professionals talk about their favorite parts of their day.
“There's a rush that comes from finding the threads that unravel the problem, then there's the challenge of finding the way forward.”
“No two days are ever the same. I get to use a bevy of skills that continuously keeps me on my toes.”
“I love the freedom I've been given to reinvent a brand from the ground up, from naming to visual messaging and voice.”
“I get to be creative daily. Brand strategy is a great way to think outside of the box.”
Where this is needed
Skills to thrive in this field
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Strong Problem-solving
Often faced with complex challenges that require them to think critically and creatively
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Collaboration
Often work with teams of designers and product managers
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Time Management
Manage time effectively in order to meet project deadlines and deliver high-quality work
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Attention to Detail
Even small mistakes can have an impact on the functionality of a project
Commonly used tools
Google Sheets
An online spreadsheet application for creation and modification of data
Google Docs
An online word processor for document composition creation and editing
Google Analytics
Data and statistics of web & app events for marketing performance insights
Slack
A communication platform for teams that enables real-time messaging, file sharing, and collaboration
