Content Strategist

Content Strategist

A content strategist is responsible for developing, implementing, and evaluating a content plan that aligns with the business and communication objectives to reach audiences across different channels.


What they love about their jobs

Creative professionals talk about their favorite parts of their day.

Alexandra Fillion
“The best part of my job is sharing the end result with our audience and seeing so much brand love from all over the world.”
Alexandra Fillion
Content Strategist LOOP Agentur
Jaade Archer
“It’s creative!”
Jaade Archer
Content Strategist at Mathys-Potestio
Erin McGann
“I love interviewing subject matter experts and finding good stories in all sorts of industries.”
Erin McGann
Content Strategist at SNP Schneider-Neureither & Partners SE
Mikolaj Walczuk
“I love helping steer the content we put out, from photos and videos, to copy, design, and social posts.”
Mikolaj Walczuk
Content Writer at Tesla

Where this is needed

📢
Marketing
The key to marketing is clear and persuasive storytelling, and that means writing, design, digital experiences, photography and a lot more that goes into bringing a brand’s value to its customers convincingly.
💬
Social Media
The big social media companies employ thousands of creatives to build better experiences for users, strategize how to evolve their platforms, program better tools, and much more.
🎮
Gaming
A massively growing industry that needs creatives of all kinds not only to build games, but to plan the characters, create the campaigns, and envision what’s next.
⚽️
Sports
From broadcasting competitions to running individual teams and leagues, the sports industry is massive and becoming more global. Every kind of creative jobs exists here to amplify the incredible stories of athletes, teams and their fans.
🚗
Automotive
The automotive industry is in a renaissance of electrification and design, demanding creative approaches to redefining for the public concepts like performance, fuel, and the America ideal of the open road.
🏋️
Health & Fitness
Health is a fast-growing and ever-evolving industry requiring creative minds to push the limit of digital experiences, apparel design, tech innovation, editorial planning and more.
🧵
Fashion
Style is always evolving, and the industry doesn’t just need apparel and footwear designers. Magazine editors, writers, photoshoot producers, and many more roles are in demand.

Skills to thrive in this field

👀
Research and Monitoring
Utilizing multiple methods of analysis to identify gaps, challenges, opportunities, and preferences in content across channels and audiences
🤝
Collaboration
Being a team player in working across teams such as PR, sales, marketing, social, digital, and product to make sure the content aligns with business goals
🎨
Creativity
Creating content from brainstorming to production and execution, to analysis
💬
Communication
Ability to tie in creative ideas with strategy and consistency in brand voice in various platforms on and offline
🕰️
Time Management
Managing multiple projects, deadlines, clients, and expectations for content accounts

Commonly used tools

Canva
Canva
Graphic design and publishing platform, good for social media assets
Hubspot
Hubspot
A customer relationship management (CRM) and marketing platform
Figma
Figma
A cloud-based collaborative design platform
Google Docs
Google Docs
An online word processor for document composition creation and editing
Keynote
Keynote
Presentation software for macOS and iOS
Dropbox
Dropbox
A cloud storage and file sharing service
Slack
Slack
A communication platform for teams that enables real-time messaging, file sharing, and collaboration
Zoom
Zoom
A video conferencing platform that allows users to meet and collaborate remotely
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