Content Writer
A content writer is a professional who writes on a range of subjects, creating informative and engaging copy for a variety of uses. They help brands showcase their products, tools, or other works in the best possible way through visual and written content. This can range from social media posts, blogs, articles, press releases, and more.
What they love about their jobs
Creative professionals talk about their favorite parts of their day.
“I love imagining what a video will look like, how it will sound, and the challenge of getting the right information across in just a minute or two.”
“I love helping steer the content we put out, from photos and videos, to copy, design, and social posts.”
“I write, narrate and put out a podcast to inspire kids' imaginations.”
“Innovatively assembling words to intersect client goals with audience interest. Making fire with flint!”
Where this is needed
Skills to thrive in this field
📝
Writing
The ability to write different forms of content that convey ideas that ultimately leads the audience to take action
📚
Research
Ability to research a variety of topics and translate into clear communication
💬
Grammar
Knowledge of the latest grammar rules to ensure clean and informative copy
💾
CMS Knowledge
The ability to use a content management system or CMS such as WordPress, Squarespace or other website publishing applications
👀
SEO Skills
Understanding of how keywords work and how best to fit them into copy
Commonly used tools
Grammarly
A cloud-based typing assistant to help review spelling and grammar
Google Docs
An online word processor for document composition creation and editing
Slack
A communication platform for teams that enables real-time messaging, file sharing, and collaboration