Creative Director (Writing)
Leads creative teams, guiding the ideas and concepts that best suit the client’s needs, usually through a narrative lens focused on the consumer’s mindset. They oversee the creative direction of a project, making sure the right ideas are being communicated through content and design.
What they love about their jobs
Creative professionals talk about their favorite parts of their day.
“I love creating things from scratch with my art partner and team, especially new concepts.”
“I love supporting students as they achieve success in all kinds of writing, from short answers to research papers.”
“I love helping steer the content we put out, from photos and videos, to copy, design, and social posts.”
“I write, narrate and put out a podcast to inspire kids' imaginations.”
Where this is needed
Skills to thrive in this field
👀
Creative Vision
Able to envision the big picture of the client’s needs in the context of the cultural landscape and the nature of the product and its consumer
🧭
Leadership
The ability to help each team member feel heard, valued, and empowered to contribute creatively to a clear goal
💬
Communication
The ability to present distinct ideas clearly and help organize and make sense of complex situations
💼
Client Liaison
A natural ambassador of the team to the client, able to easily communicate in both directions.
Commonly used tools
Google Docs
An online word processor for document composition creation and editing
Google Sheets
An online spreadsheet application for creation and modification of data
