Creative Strategist

A creative strategist is responsible for developing and implementing creative ideas and campaigns that align with a company's marketing and business goals. They work closely with teams across the organization to ensure that the creative vision is consistently conveyed and effectively executed. This may involve creating marketing materials, developing brand messaging, creating social media campaigns, and more. They play a key role in helping a company to stand out in a crowded market and effectively communicate its value proposition to its target audience.

What they love about their jobs

Creative professionals talk about their favorite parts of their day.

“I love that my job is a constant cycle of learning and sharing.”

Brooklyn Carey

Creative Strategist at DAVID New York

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“I love being able to tell stories from the margins—uncovering an insight, then turning that feeling into work that makes someone else feel seen.”

Anthony Hollingsworth

Creative Strategist at Laundry Service

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“There's a rush that comes from finding the threads that unravel the problem, then there's the challenge of finding the way forward.”

Todd Copilevitz

Brand Strategist at Razorfish

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“It’s creative!”

Jaade Archer

Content Strategist at Mathys-Potestio

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“I help make ideas happen that would otherwise never see the light of day, and I get to do that all the time.”

Katya Kotlyar

Creative Strategist at Startup

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Where this is needed

🧵

Fashion

Style is always evolving, and the industry doesn’t just need apparel and footwear designers. Magazine editors, writers, photoshoot producers, and many more roles are in demand.

📢

Marketing

The key to marketing is clear and persuasive storytelling, and that means writing, design, digital experiences, photography and a lot more that goes into bringing a brand’s value to its customers convincingly.

💄

Beauty

Beauty and cosmetics live and breathe branding, and the industry needs creative leaders to make interesting, distinctive designs, campaigns and identities that connect with a wide range of customers.

🎵

Music

It’s more than music that keeps creative minds busy in the always-evolving music industry. Album art, videos, graphic design, photoshoots, digital experiences, the list goes on for creative output that supports all genres.

🎬

Film

Credits roll for ten minutes because it takes thousands of creative people to make the movies and shows you love, from concepting to the storytelling and actual production, every creative job you can imagine exists in this industry.

🍴

Food & Beverage

It’s more than making things taste good; there’s brand-building, packaging design and advertising of all kinds in this massive global industry.

🎮

Gaming

A massively growing industry that needs creatives of all kinds not only to build games, but to plan the characters, create the campaigns, and envision what’s next.

💬

Social Media

The big social media companies employ thousands of creatives to build better experiences for users, strategize how to evolve their platforms, program better tools, and much more.