Digital Producer

Digital Producer

The digital producer is responsible for managing the end-to-end production of digital projects that could include website, app and widget builds; digital advertisements; social media content; and emerging technology.


What they love about their jobs

Creative professionals talk about their favorite parts of their day.

Patrick Shelton
“I get to champion great ideas from concept to delivery.”
Patrick Shelton
Executive Producer at Current Resident
Jessica Gonzalez
“I get to brainstorm problems using UX principles, turning them into visual components, then translating that into code.”
Jessica Gonzalez
Digital Product Designer at Self Employed
Brittany Gutierrez
“I get to help bring brilliant creative ideas to fruition!”
Brittany Gutierrez
Executive Producer at Howling Music
Michele Purcell
“All the various components that go into creating content and collaborating with others.”
Michele Purcell
Executive Producer at Warner Bros Discovery

Where this is needed

🎬
Film
Credits roll for ten minutes because it takes thousands of creative people to make the movies and shows you love, from concepting to the storytelling and actual production, every creative job you can imagine exists in this industry.
🎮
Gaming
A massively growing industry that needs creatives of all kinds not only to build games, but to plan the characters, create the campaigns, and envision what’s next.
💬
Social Media
The big social media companies employ thousands of creatives to build better experiences for users, strategize how to evolve their platforms, program better tools, and much more.
📢
Marketing
The key to marketing is clear and persuasive storytelling, and that means writing, design, digital experiences, photography and a lot more that goes into bringing a brand’s value to its customers convincingly.
⚽️
Sports
From broadcasting competitions to running individual teams and leagues, the sports industry is massive and becoming more global. Every kind of creative jobs exists here to amplify the incredible stories of athletes, teams and their fans.
🧵
Fashion
Style is always evolving, and the industry doesn’t just need apparel and footwear designers. Magazine editors, writers, photoshoot producers, and many more roles are in demand.
💄
Beauty
Beauty and cosmetics live and breathe branding, and the industry needs creative leaders to make interesting, distinctive designs, campaigns and identities that connect with a wide range of customers.
🎵
Music
It’s more than music that keeps creative minds busy in the always-evolving music industry. Album art, videos, graphic design, photoshoots, digital experiences, the list goes on for creative output that supports all genres.

Skills to thrive in this field

📌
Organized
Able to track all deliverables and project phases for digital experiences, including copy, assets, design, QA, and launch
🏦
Financial Management
Able to track, update and reconcile budgets throughout the project to ensure costs stay within scope
💻
Tech Savvy
Able to speak to and understand clearly the various terms that power the technology behind each project, including the limitations of each platform
🔍
Attention to Detail
Able to manage a large library of assets and design and maintain a filing and naming system so that teams can easily and quickly access assets as needed
🤝
Collaborative
Able to openly and nimbly collaborate with Strategy, Creative and Account teams to meet a common goal while navigating different department-specific needs

Commonly used tools

Dropbox
Dropbox
A cloud storage and file sharing service
Google Drive
Google Drive
Applications to store documents, working files and final creative files
Asana
Asana
Work management tool for teams to plan, organize and manage their work
Monday.com
Monday.com
A project management tool
Google Drive
Google Drive
Applications to store documents, working files and final creative files
Microsoft Office
Microsoft Office
A desktop productivity suite with writing, reporting, and presenting tools
Google Sheets
Google Sheets
An online spreadsheet application for creation and modification of data
Figma
Figma
A cloud-based collaborative design platform
Adobe Premiere Pro
Adobe Premiere Pro
Timeline-based video editing software works on both PC and Macs
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