Digital Product Manager

Digital Product Manager

A digital product manager oversees the overall vision of a product and its life cycle from development to succeed in the marketplace. From creating a product roadmap, developing the technology, and creating a strong customer journey, digital product managers are responsible for ensuring the success of digital products.


What they love about their jobs

Creative professionals talk about their favorite parts of their day.

Cori Spruiell
"I love building relationships with my creative colleagues and setting them up to succeed—especially on challenging projects."
Cori Spruiell
PM at The Walt Disney Company
Felicia Novina
“I get to build connections with my clients that help me understand the value I bring to the project.”
Felicia Novina
Account Manager at ERD
Vaibhav Pomal
“I get the opportunity to work with people, manage their expectations, and learn from them.”
Vaibhav Pomal
Account Manager
Felicia Novina
“I get to build connections with my clients that help me understand the value I bring to the project.”
Felicia Novina
Account Manager at ERD
Michael McNamara
“I love being in a position to help improve the advertising industry's underrepresentation by POC.”
Michael McNamara
Studio Manager at McKinney Health

Where this is needed

📢
Marketing
The key to marketing is clear and persuasive storytelling, and that means writing, design, digital experiences, photography and a lot more that goes into bringing a brand’s value to its customers convincingly.
🎬
Film
Credits roll for ten minutes because it takes thousands of creative people to make the movies and shows you love, from concepting to the storytelling and actual production, every creative job you can imagine exists in this industry.
🚗
Automotive
The automotive industry is in a renaissance of electrification and design, demanding creative approaches to redefining for the public concepts like performance, fuel, and the America ideal of the open road.
💬
Social Media
The big social media companies employ thousands of creatives to build better experiences for users, strategize how to evolve their platforms, program better tools, and much more.
🧵
Fashion
Style is always evolving, and the industry doesn’t just need apparel and footwear designers. Magazine editors, writers, photoshoot producers, and many more roles are in demand.
🎮
Gaming
A massively growing industry that needs creatives of all kinds not only to build games, but to plan the characters, create the campaigns, and envision what’s next.
🩺
Healthcare
Healthcare and health insurance brands offer a complex service which means creative leadership is required to differentiate and clarify a complicated and often stressful experience for the consumer.
🍴
Food & Beverage
It’s more than making things taste good; there’s brand-building, packaging design and advertising of all kinds in this massive global industry.

Skills to thrive in this field

🎯
Customer Focus
Able to prioritize customer needs in their product decisions
Product Skills
Knowledge of how to develop and ship a digital product, optimizing it to ensure customer success
📍
Product Roadmap
Understanding of how to create a product roadmap for life of a product, leading a team to execute against that roadmap
💬
Communication
Be able to communicate with all levels of teams from engineering, creative and more - ensuring teams understand all tasks and remain inspired

Commonly used tools

JIRA
JIRA
Agile project management and bug tracking tool
Notion
Notion
Notion is a productivity and organization tool
Survey Monkey
Survey Monkey
Customer feedback collection
Asana
Asana
Work management tool for teams to plan, organize and manage their work
ProductBoard
ProductBoard
Customer roadmapping and journey creations
Miro
Miro
Whiteboarding software for collaboration
Google Drive
Google Drive
Applications to store documents, working files and final creative files
Slack
Slack
A communication platform for teams that enables real-time messaging, file sharing, and collaboration
Zoom
Zoom
A video conferencing platform that allows users to meet and collaborate remotely
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