Product Strategist

Product Strategist

A product strategist is responsible for defining and executing the vision for a product. This includes researching market trends and customer needs, developing product roadmaps, setting goals and metrics, and working with cross-functional teams to bring the product to market. Product strategists play a key role in ensuring that a product meets the needs of its target audience and achieves the desired business outcomes. They are often involved in product planning, design, and development, and may work closely with product managers, designers, and developers to bring the product to life.


What they love about their jobs

Creative professionals talk about their favorite parts of their day.

Armando Sanchez-Monsivais
“I enjoy helping people, and my job is to show up at meetings and help people understand what Twitch is and how they can be a part of it.”
Armando Sanchez-Monsivais
Product Strategist at Twitch
Grant Collins
“I love interweaving storytelling into online interactions and getting near-instant feedback on the impact.”
Grant Collins
Experience Strategist at DMCG Global
Brooklyn Carey
“I love that my job is a constant cycle of learning and sharing.”
Brooklyn Carey
Creative Strategist at DAVID New York
Alexandra Fillion
“The best part of my job is sharing the end result with our audience and seeing so much brand love from all over the world.”
Alexandra Fillion
Content Strategist LOOP Agentur

Where this is needed

🚗
Automotive
The automotive industry is in a renaissance of electrification and design, demanding creative approaches to redefining for the public concepts like performance, fuel, and the America ideal of the open road.
🧵
Fashion
Style is always evolving, and the industry doesn’t just need apparel and footwear designers. Magazine editors, writers, photoshoot producers, and many more roles are in demand.
🏋️
Health & Fitness
Health is a fast-growing and ever-evolving industry requiring creative minds to push the limit of digital experiences, apparel design, tech innovation, editorial planning and more.
🎮
Gaming
A massively growing industry that needs creatives of all kinds not only to build games, but to plan the characters, create the campaigns, and envision what’s next.
💄
Beauty
Beauty and cosmetics live and breathe branding, and the industry needs creative leaders to make interesting, distinctive designs, campaigns and identities that connect with a wide range of customers.
🍴
Food & Beverage
It’s more than making things taste good; there’s brand-building, packaging design and advertising of all kinds in this massive global industry.
📢
Marketing
The key to marketing is clear and persuasive storytelling, and that means writing, design, digital experiences, photography and a lot more that goes into bringing a brand’s value to its customers convincingly.
🧪
Science
The science industry is a vast and diverse field that encompasses research, development, and application in a wide range of disciplines, including biology, chemistry, physics, and engineering.
🩺
Healthcare
Healthcare and health insurance brands offer a complex service which means creative leadership is required to differentiate and clarify a complicated and often stressful experience for the consumer.
⚽️
Sports
From broadcasting competitions to running individual teams and leagues, the sports industry is massive and becoming more global. Every kind of creative jobs exists here to amplify the incredible stories of athletes, teams and their fans.

Skills to thrive in this field

Product Skills
Knowledge of how to develop and ship a digital product, optimizing it to ensure customer success
📚
Research and Analysis
Be able to conduct market research and analyze data to understand customer needs and trends
💡
Problem-solving
Able to identify and solve problems that may arise during the product development process
🎯
Customer Focus
Able to prioritize customer needs in their product decisions
🤝
Collaboration
Work well with a team, including designers, developers, and other professionals

Commonly used tools

Google Sheets
Google Sheets
An online spreadsheet application for creation and modification of data
Google Docs
Google Docs
An online word processor for document composition creation and editing
Slack
Slack
A communication platform for teams that enables real-time messaging, file sharing, and collaboration
Microsoft Teams
Microsoft Teams
A communication and collaboration platform for teams
Google Analytics
Google Analytics
Data and statistics of web & app events for marketing performance insights
Survey Monkey
Survey Monkey
Customer feedback collection
Typeform
Typeform
To ask users questions and gather information
Figma
Figma
A cloud-based collaborative design platform
Zoom
Zoom
A video conferencing platform that allows users to meet and collaborate remotely
Asana
Asana
Work management tool for teams to plan, organize and manage their work
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